This blog is based on the post Climate Scientists: Ready to Strike.

A recent article in the New York Times discussed the frustration that many climate scientists feel when it comes to communicating their findings. The subtitle for the article reads,

This post is taken from the blog Marketing Net Zero.

Why have the scientists failed to communicate? And why have the car companies been so successful? I suggest that there are two basic reasons.

This blog is taken from the post Selling Net Zero.

This blog is taken from the post Small Potatoes.

This blog is based on the post A Mixed Message.

When historians write about our times they are likely to focus on the following conundrum.

This post is based on the blog That Lonely Feeling.

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The post When the History Books Are Written started with the following statements.

When historians in future generations look back on the early twenty-first century they are likely to summarize the events of our time as follows.

The material in this post is taken from the blog A Forcing Function.

A theme of the posts at this site is that we cannot switch from one source of energy to another overnight, or even in just a few years. The time it took the American railroad industry to switch from steam to diesel power illustrates this point. The original post is here.