The term ‘Net Zero by 2050’ has been adopted by organizations all over the world. It is also the theme of the posts at this site. Therefore, it is worth spending a few moments examining where the phrase came from and what it means.

This blog is based on the post Colors of Hydrogen.

This blog is based on the post Energy Properties of Hydrogen.

This blog is based on the post Manufacture and Use of Hydrogen. 

This blog is taken from the post Who Will Respond?

This blog is based on the post Climate Scientists: Ready to Strike.

A recent article in the New York Times discussed the frustration that many climate scientists feel when it comes to communicating their findings. The subtitle for the article reads,

This post is taken from the blog Marketing Net Zero.

Why have the scientists failed to communicate? And why have the car companies been so successful? I suggest that there are two basic reasons.

This blog is taken from the post Selling Net Zero.

This blog is taken from the post Small Potatoes.

This blog is based on the post A Mixed Message.

When historians write about our times they are likely to focus on the following conundrum.